?電子商務英語2017年4月真題試題（00888）

電子商務英語2017年4月真題試題及答案解析（00888）

電子商務英語2017年4月真題試題及答案解析（00888），本試卷為自考專業電子商務。

一、單項選擇題

(本大題共10小題，每小題1分，共10分)根據句子的意思選擇一個正確的答案，請將其代碼填涂在“答題紙”相應的位置上。錯涂、多涂或未涂均無分。

1.Executing the e-business strategy online requires______careful business planning—it requires the technicians to build and maintain a site that can truly support the business over time.

A.better than
B.worse than
C.more than
D.less than

2.Keep all kinds of payment options available to your customers. Not everyone feels comfortable ______through a credit card, or has one.

A.buying
B.buy
C.bought
D.being bought

3.A computer hacker is someone who tries to ______computer systems, especially in order to get secret information.

A.get out
B.pull down
C.bring up
D.break into

4.After the online deal, you’d better immediately send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in ______.

A.a letter
B.a visit
C.a call
D.an email

5.Keep the customer ______of the order status at all times by email or by providing a tracking link.

A.uplifted
B.updated
C.remember
D.forget

6.The terms of an agreement or treaty are the ______that must be accepted by the people involved in it.

A.containers
B.conditions
C.confessions
D.considerations

7.He wants to transfer some money to the______of his daughter.

A.identity
B.title
C.data
D.account

8.Web storefronts______close. Being on the Web means our business will be open 24 hours a day, 7 days a week.

A.ever
B.never
C.often
D.always

9.They say China’s growth, though slower, is still very robust (強勁有力的)compared to the world’s_______economies.

A.another
B.the other
C.other
D.others

10.The report showed that 22% of Taobao customers in small towns used mobile application_______online. But the percentage declined to 17% in first-and second-tier cities.

A.shop
B.shopped
C.to shopping
D.to shop

二、閱讀理解

(本大題共10小題，每小題2分，共20分)本部分有三篇短文，每個問題有四個選項，請選擇一個最佳答案，將其選出并將答題卡 (紙)的相應代碼涂黑。錯涂、多涂或未涂均無分。

11.Passage 1It’s a goal for millions of families every year to keep the Christmas spending within a certain amount of money, but you can still afford the gifts because your loved ones will enjoy them. This concern is becoming greater and greater these days. Even so, there are several things that you can do to help.Hit the sales. No one wants to gel up at four o’clock in the morning and fight to get good deals on Black Friday (the first Friday at Christmas time). It’s surely very difficult to pick up the courage and get out there in the cold for a gold deal. But sometimes it can be well worth it. Many retailers offer specials all through the day. Some even offer online Black Friday specials, so we may still be able to get a great deal on Black Friday.Read advertisements regularly. Once the Christmas shopping season is coming, retailers will be hungry for business. They will try their best to get us into the store. Please read the weekly advertisements of sales among the major retailers from time to time. We may be lucky enough to find different prices for the same thing in different shops.Shop online.Some of us don’t like running from store to store to get the best price on the perfect gift. Some of us don’t like to go out in the cold at all, and then, we can do online shopping.The world of online shopping makes it possible for us to visit all the major retailers and some specially store on the Internet. We can find exactly what we are looking for at the best possible price without even having to leave the house. With traditional Christmas shopping, it will always take us a long time to wait if we want to get the perfect gift.11、The underlined word “specials” in Paragraph 2 means______.

A.贈品
B.奢侈品
C.特價商品
D.圣誕禮品

12、We can have more choices to get a good deal______.

A.on the Internet
B.in specialty stores
C.from salesmen
D.from retailers

13、In the passage the writer wants to______.

A.tell us to shop online
B.tell us the best way to do shopping
C.show us how hard it is to do Christmas chopping
D.give us advice on how to get a good deal at Christmas time

14、From the passage we can infer (推斷)that______.

A.people are surely able to get a good deal on Friday
B.it is possible for people to buy the perfect Christmas gift with less money
C.retailers will be hungry because they are busy selling Christmas gift
D.with traditional Christmas shopping, people can’t buy the perfect gift

15.Passage 2Searching by keywords is the most common method of using a search engine,but the problems with keywords are the relatively imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword. The method of browsing on the other hand takes too much to find the relevant information. Directories like Yahoo try to (circumvent) the problem, but the manual process of classifying material on the Web takes up too much time, resulting in very few search results. Therefore new paradigms of searching are needed as well as new software that is able to categorize Web sites automatically.The majority of search engines come from the United Stales and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web. The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multicultural nature of the information society. The Internet has become a success throughout the world, but the American search engines operate with a US-centric company structure and tend to concentrate upon the English language. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.15、A major problem of keyword searching is______.

A.too little information
B.too much irrelevant information
C.too few exact results
D.too many meanings

16、The underlined word “circumvent” in the first paragraph is closest in meaning to_______.

A.avoid
B.include
C.approach
D.renew

17、Why do non-native English speakers have many disadvantages on the Web?

A.The Internet is run by native English speakers.
B.Computers are made in the United States.
C.Most resources are in English and contain American culture
D.Chinese information is too difficult to retrieve

18、Although search engines have their branches in many other countries, the American way of information presentation and their logic are still______.

A.easily seen
B.barely seen
C.unknown
D.unclear

19.Passage 3E-commerce websites are now a well known concept among all net users. Every net surfer has come across or used services of e-commerce sites at some point. Customers always prefer websites that offer them secure transactions at the time of payment. As the instances of online credit card theft and hacking having increased, so is the need installing secure and reliable mode of online payment.In any given e-commerce design package three things are most important —user friendliness extended features and quality. E-commerce can help your e-business achieve greater heights and profits with the help of many features.19、According to the writer, nowadays all net user are familiar with the concept of _______.

A.mode of online payment
B.design package
C.e-commerce websites
D.user friendliness

110.20、The need for installing secure and reliable mode of online payment results from_______.

A.credit card theft and harking
B.the extended features and quality
C.greater heights and profits
D.three important things

三、完形填空(一)

選擇最佳答案充成句子。(本大題10小題，毎小題1分，共10分)在每小題列出的四個備選項中只有一個是最符合題目要求的，請將其選出并將“答題卡”的相應代碼涂黑。錯涂、多涂或未涂均無分。

21.Teleshopping is becoming popular in Europe. The biggest Swedish company sells different kinds of things on TV in European countries, and in one year it can (21) about $ 100 million. In France there are two teleshopping (22)and the French spend about$ 20 million a year buying things (23)these channels for an hour every day last year. Now the government(24)opening other channels for teleshopping, including the largest American teleshopping company and a 24-hour teleshopping company. Cerman businessmen hope this new teleshopping will help them sell(25)things.Some people like teleshopping(26)they can do some shopping without leaving their homes, especially in the cities with heavy traffic.(27)at the tame time, other European do not like this new way of shopping. They call teleshopping “Junk on the Air”. They usually(28)the quality of the things sold on TV.The need(29)high quality makes the European teleshopping companies have to be different from the American companies.(30)will have to be more careful about the quality of the things they sell if they want to make money.21、()

A.save
B.earn
C.spend
D.lose

22、()

A.channels
B.companies
C.business
D.stations

23、()

A.with
B.through
C.to
D.from

24、()

A.suggest
B.agree
C.allow
D.accept

25、()

A.least
B.most
C.less
D.more

26、()

A.when
B.until
C.because
D.unless

27、()

A.So
B.But
C.Therefore
D.Or

28、()

A.look at
B.listen to
C.worry about
D.knock off

29、()

A.for
B.at
C.within
D.after

210.30、()

A.You
B.We
C.I
D.They

四、完形填空(二)

在下列課文片段中按文中意思提示填入遺漏的詞。 (每小題1分, 共5分)

31.Offline, Wal-Mart is a sprawling giant, the word’s largest (31，零售商). ItsU.S. stores number 3300 and it employs more than one million workers, which means about one out of every 300 Americans is a Wal-Mart(32，雇員).And the giant is getting bigger. Wal-Mait is (33，擴展)its line to include designer clothes like those sold in Old Navy, and building its new stores with the capacity to offer more, (34，食品雜貨). Wal-Mart plans on opening 70 new supercenters in 2003.But(35，在網上), down at #13，with only 6.5 million visitors, is Wlamart. com. At the top is e-commerce wunderkind eBay, with 34.4million visitors, followed closely by Amazon with 25.6 million visitors.

五、單詞漢譯英

(本大題共10小題, 每小題1分, 共10分)根據給出的漢語詞義和規定的詞性寫出相應的英語單詞, 該詞的第一個字母已經給出,每條短線上寫一個字母。

41.和益，獲益 n./v. b______________

42.傳遞，傳達，轉播v. r______________

43.額外的，附加的adj. a______________

44.跟蹤，檢測，迫蹤v. t______________

45.生產率，生產力n. p______________

46.有效率的，高效能的adj. e______________

47.買，購買v. p______________

48.趨勢，趨向n. t______________

49.私有的，私人的adj. p______________

410.服務n. s______________

六、單詞英譯漢

(本大題共20小題，每小題1分，共20分)給出下列單詞或術語的漢語意義。

51.online store

52.sales strategy

53.different needs

54.company growth

55.future plan

56.current customer

57.market analysis

58.consist of

59.in stock

510.basic elements

511.financial report

512.website maintenance

513.organizational structure

514.payment options

515.a new perspective

516.buying habits

517.sales channel

518.regardless of

519.prevent from

520.place the order

七、填空題

根據句子的意思將括號中的詞變成適當的形式。(本大題共5小題，每小題1分，共5分)

61.We are looking for a new manager. Good business skills in recruitment, management, negotiation, marketing and management are_______(require).

62.In most circumstances e-business_______(refer) exclusively to Internet businesses.

63.Many large-and small-scale online grocer ventures have______(fail) or continue to lose money these months.

64.He was valued for his skill in ______(raise) money for the company.

65.They began with a good idea. They______(see) a gap between what people wanted and what was available.

八、英譯漢

閱讀下面的短文，然后把畫線的句子翻譯成漢語。(本大題共5小題，每小題2分，共10分)

71.(71) [If you are serious about growing your online business, you need to know where your market is and how to reach it.] (72) [What does the future of Internet marketing look like right now? Pretty much like a teenager.] Just take a look at today’s teens, and here’s what you’ll see.]■ IPods loaded with music they’ve selected ■ (73) [Cell phones used constantly for text  messaging, sending photos or short video clips, web surfing and taking]■ Wireless laptops that can link to the Internet from pretty much anywhere and what are these kids doing on their computers?■ Reading new blog posts, watching viral videos friends send them, hanging out at social networking sites with people who share their interests, and creating their own web content and uploading it so other people can see it These kids tell online business owners a lot. They tell us that people are creating their own personal web experience. (74) [They’re creating networks of trust made up of people, groups and businesses they want to hear from.] (75) [They’re eliminating what’s irrelevant to them and pulling in only what they consider significant.] And they’re using a whole array of tools to do this, while accessing a full range of media.That means that if we want to market to today’s Internet audience, we’ve got to become part of their trusted networks and use the same tools and media to reach them with content they want to see. And that boils down to one thing: segment, segment, and segment.

九、漢譯英

(本大題共5小題，每小題2分，共10分)請把下面的漢語句子翻譯成英語。

81.分析消費者的購物習慣是賣家的最重要的任務。

82.我們可以用這個軟件來解決你的支付問題。

83.這幾個因素都可能影響你的決定。

84.在我們的行業中，物流比技術更重要。

85.電子商務正在改變我們的生活，你準備好了嗎?