?電子商務英語2018年10月真題試題（00888）

電子商務英語2018年10月真題試題及答案解析（00888）

電子商務英語2018年10月真題試題及答案解析（00888），本試卷為自考專業電子商務。

一、單項選擇題

(本大題共10小題，每小題1分，共10分)根據句子的意思選擇一個正確的答案，請將其代碼填涂在“答題紙”相應的位置上。錯涂、多涂或未涂均無分。

1.Without a firewall, you are not in______of who is and isn’t allowed to access your computer.

A.control
B.charge
C.command
D.view

2.Some business strategics will help an e-business______an international market.

A.break
B.break into
C.access to
D.break down

3.Legal counsel can______risks that arise from changes in the business environment.

A.solve
B.take
C.resolve
D.address

4.The Internet allows companies to_______costs and generate savings.

A.increase
B.raise
C.reduce
D.adjust

5.The Internet creates a _______ for e-businesses to enter international market.

A.stage
B.platform
C.room
D.role

6.Write clearly and prominently the sales and after sales support terms so as to avoid______.

A.misunderstanding
B.discussion
C.business
D.negotiation

7.The combination of______and real e-commerce would be the important trends of e-business in the future.

A.number
B.figure
C.digital
D.data

8.Most shopping carts support at least a dozen gateways, so check the list ______your shopping cart vendor’s website.

A.on
B.in
C.out
D.with

9.If you’re going to______globally, then you must take the time and effort to localize your content for each country that you target.

A.handle
B.manage
C.run
D.operate

10.Wal-Mart’s online experience is the_____that success in the brick and mortar world doesn’t create corresponding success in e-commerce.

A.evidence
B.proof
C.help
D.fact

二、閱讀理解

(本大題共10小題，每小題2分，共20分)本部分有三篇短文，每個問題有四個選項，請選擇一個最佳答案，將其選出并將答題卡 (紙)的相應代碼涂黑。錯涂、多涂或未涂均無分。

11.Passage 1Searching by keyword is the most common method of using a search engine, but the problems with keywords are the relative imprecise results and the return of a lot of irrelevant information. Keywords may have more than one meaning and search results may be found only by using a synonym of the keyword.The majority of search engines come from the United States and have specialized in English resources and information reflecting the American culture. People who do not speak English or who are non-native speakers have therefore many disadvantages on the Web.The centralized approach to information retrieval has extreme difficulty in coping with the multilingual and multi-cultural nature of the information society. Although many search engines have subsidiaries in many other countries, like Japan or Italy, the way the information is presented is the American way and may not reflect the logic of the people who are using it.The search and development in information and data retrieval is aimed at improving the effectiveness and efficiency of retrieval. Individual and parallel development for database management systems has left this sector without a centralized vision and coordination between the different types of search engines. Search engines on the internet are very specific and not able to cope with multiple database formats and file types. In order to make searches complete, a search engine needs to search over text, documents, images, sounds and all other media formats. So the database integration will be the single most important objective for the future of intelligent search engines.11、The problems with searching by keyword are_______.

A.the results are not precise and the information is more than necessary
B.although the results are more precise the information is abundant
C.although the results are not precise the information is not enough
D.none of the above

12、Which of the following is true about the search engines from the U.S.?

A.They operate with a US-centric company structure and tend to concentrate on various languages.
B.All of them have specialized in English resources and information.
C.It is not convenient for non-English speakers to use.
D.They provide only cultural resources and information.

13、It can be learnt that if a Japanese uses American search engines in Japan he may have the problem of_______.

A.having to learn English first
B.not being able to find the information that he needs
C.not knowing how to use the American search engines
D.having to try to understand the American way of thinking about things

14、Search engines cannot work very efficiently today because_______.

A.search engines on the Internet are very specific and not able to cope with multiple database formats and file types
B.search engines need to search over different categories to make searches complete
C.there is no coordination between the different types of search engines
D.all of the above

15.Passage 2Identify a consumer or business need in the marketplace. Many businesses simply begin with a good idea. A magazine article, a personal observation, an unsolved problem, a small irritation, or a friend’s suggestion may trigger an idea, and the prospective business owner sees a gap between what people want and what is available. For example, both Amazon, com and eBay began this way.Investigate the opportunity.Just because a person perceives that an opportunity exists does not mean that it is real. Perhaps the number of individuals interested in purchasing the product or service is too small. Perhaps the cost of manufacturing, marketing and distributing the product or providing the service is too large. The revenue model may be wrong, others may have tried already and failed, satisfactory substitute products may be available, and so on. For example, online grocery shopping would seem to be a wonderful opportunity: (relieving busy professionals of the time-consuming and tiresome task of visits to a grocery store.)Many large-and-small-scale online grocery-ventures have been tried, but most have failed or continue to lose money because they misjudged the logistical problems associated with grocery warehousing and delivery. This is why it is so important to develop a business plan. One of the purposes of a business plan is to determine the feasibility of a business opportunity in the marketplace.15、The probable way of identifying a consumer need in the marketplace is______.

A.discovering a gap between what people want and what is available
B.resolving a problem
C.purchasing over the Internet
D.observing a person

16、The statement “relieving busy professionals of the time-consuming and tiresome task of visits to a grocery store” means_______.

A.regular visits to a grocery store are time-consuming and tiresome tasks
B.the busy professionals are freed
C.it takes the time-consuming and tiresome task away from the busy professionals
D.the busy professionals are no longer required to continue in their jobs

17、To investigate a real opportunity, you have to______.

A.investigate the number of individuals interested in purchasing the product or service
B.investigate the cost of manufacturing, marketing and distributing the product or providing the service
C.investigate whether satisfactory substitute products are already available
D.all of the above

18.Passage 3Create a high quality website that offers excellent information and resources to those visiting the site. The most effective strategy for placing yourself in front of potential customers still involve organic search engine results.Execute effective performance marketing campaigns.You can actually target potential customers based on the keywords they search for. Google AdWords is a powerful and efficient online marketing tool that allows you to take advantage of Google’s search functionality. Performance marketing is a powerful and efficient way to market your products or services since you can precisely analyze your target market based on how they search while only paying when someone actually clicks on your ads. It can seriously increase your targeted traffic with proper research, implementation, ad design, and ad copy.Don’t underestimate the value of quality links.A good link campaign will both improve your presence online as well as provide your business with credibility by linking your website with strategic partners.Email marketing is an absolutely essential e-business marketing strategy, and if employed effectively, opt-in email marketing campaigns can steer sales and traffic to your business overwhelmingly. The money is really in the list!Creating your own affiliate program is arguably the most effective way of growing your business and sales online. Affiliate marketing is like having your own online sales force working on a commission-only basis. By creating a powerful affiliate program, you can enable other website owners and online marketers to boost sales and traffic on your own site. In return you offer your affiliates a percentage of the sales they generate for you.18、The most effective strategies for placing yourself in front of potential customers involve_______search engine results.

A.potential
B.good
C.many
D.imaginative

19、By linking your website with strategic partners, you can earn______with potential customers.

A.fame
B.name
C.credit
D.credibility

110.20、Probably the most effective way of growing your business and sales online is______.

A.email marketing
B.an affiliate program
C.performance marketing
D.a high quality website

三、完形填空(一)

(本大題共10小題，每小題1分，共10分)從所提供的選擇項中選擇一個最佳選項，并將“答題卡”的相應代碼涂黑。未涂、錯涂或多涂均無分。

21.Viruses can worm their way into your computer from a variety of sources that contain viruses. Once viruses get into your (21)business computer, it can wreak havoc (22)a variety of ways that(23)from sending spam emails out to your database of customers to completely(24)your computer. The best way to(25) viruses, worms and other problems from(26)your computer and your online business is to install anti-virus software. Also be sure to keep the antivirus software (27).Hackers and other unauthorized individuals accessing information on your customers and personal and business financial information can create a myriad of problems including identity theft. In order to prohibit unauthorized sources(28)accessing all of this pertinent information, you should install a firewall, which(29) unauthorized access to your computer. It is just as important to(30)your firewall by updating it regularly to further protect your computer.21、()

A.offline
B.line
C.online
D.lining

22、()

A.from
B.in
C.out of
D.for

23、()

A.change
B.run
C.range
D.vary

24、()

A.breaking down
B.shooting down
C.closing
D.shutting down

25、()

A.prevent
B.prohibit
C.forbid
D.limit

26、()

A.infecting
B.affecting
C.effecting
D.disinfecting

27、()

A.update
B.up-to-date
C.out-of-date
D.updating

28、()

A.to
B.against
C.from
D.off

29、()

A.stops
B.allows
C.protects
D.blocks

210.30、()

A.maintain
B.serve
C.install
D.decorate

四、完形填空(二)

在下列課文片段中按文中意思提示填入遺漏的詞。 (每小題1分, 共5分)

31.One of the primary (31，憂慮)for a lot of people when it comes to doing business on the internet is (32，財務的)information. (33，信用)card numbers, bank (34，賬戶)and passwords are floating around all the time. If you (35，經營)an e-business you could have hundreds of people’s information just waiting for a clever hacker to come along and take it.

五、單詞漢譯英

(本大題共10小題, 每小題1分, 共10分)根據給出的漢語詞義和規定的詞性寫出相應的英語單詞, 該詞的第一個字母已經給出,每條短線上寫一個字母。

41.優勢，有利條件n. a_______________

42.經濟n. e_______________

43.范圍，領域，域名n. d_______________

44.全球的adj. g_______________

45.促銷，宣傳，促進v. P_______________

46.潛在的，有可能的adj. P_______________

47.影響v. a_______________

48.非法侵入(電腦數據系統)v. h_______________

49.自動的adj. a_______________

410.安全，保證，擔保n. s_______________

六、單詞英譯漢

(本大題共20小題，每小題1分，共20分)給出下列單詞或術語的漢語意義。

51.intelligent search engines

52.computing power

53.download

54.information products

55.conduct business

56.unload

57.business activity

58.key factors

59.virus

510.retail industry

511.commodity

512.physical store

513.consumer

514.third parties

515.sales channel

516.market analysis

517.revenue model

518.debit card

519.log on

520.privacy policy

七、填空題

根據句子的意思將括號中的詞變成適當的形式。(本大題共5小題，每小題1分，共5分)

61.A shop selling women’s fashion will have far______(few) fraud problems.

62.The typical business is quite comfortable selling to customers in the______ (tradition) ways.

63.There is intense________(compete) on the Web.

64.Auction web starts charging users a percentage of the sale fee in February 1996, ________(become) a real business for the first time.

65.______(Keep) good relationship with customers is a vital part of running an operation.

八、英譯漢

閱讀下面的短文，然后把畫線的句子翻譯成漢語。(本大題共5小題，每小題2分，共10分)

71.(71)[In China, there are many b2b, b2c trade websites catering to the consumers of the United States and Europe.??] ??They offer a huge variety of goods and there are also some specific commodities, such as electronic products and wedding dresses. Many European and American people go to Chinese e-entrepreneurs’ websites to buy goods, and the trading volume is considerably large.(72) [Many Chinese consumers are interested in the high-quality daily commodities from Europe, U.S. and other countries, which results in a lot of purchasing sites.] (73) [ And there comes into being a very interesting logistics business model. ] That is to rent a ware house in the United States. (74) [ When the Chinese consumers buy things on the United States websites and have paid for them, the warehouse can help receive goods, check them and take photos for the consumers. ] If they are not satisfied with the goods, it can also help them to return and change the goods until they meet their requirement. It would also help to package the goods and have them delivered to the buyers’ hands. (75) [ It is much cheaper and more convenient than the online shipping sites sending the goods directly to the consumers.]

九、漢譯英

(本大題共5小題，每小題2分，共10分)請把下面的漢語句子翻譯成英語。

81.各公司需求不同，其商業計劃也迥異。(vary)

82.該公司倒閉是因為其管理層沒有能力組織業務。(fail)

83.億貝在2001年超過亞馬遜成為訪問量最大的電子商務網站。(overtake)

84.較小的機構也可以利用網絡公司提供的服務。(take advantage of)

85.網絡電子商務市場的這一增長必定會產生新的工作和商業計劃。(generate)